You're a good leader. Maybe a great one.

But lately, you've noticed something: Your high performers are playing it safe. The talented ones are holding back. Someone on your team is clearly capable of more — and you can see it, even if they can't.

You've tried the motivational talks—the stretch assignments. The "let's grab coffee and chat" conversations. And still, something's stuck.

Here's the truth you already know: the barrier isn't skill. It's story. The stories your people tell themselves about who they are, what they're capable of, and what's "realistic" for them.

You can't coach someone out of a limiting belief in a 30-minute 1:1.

But you can give them a framework to do it themselves — with your guidance.

THE SOLUTION

Introducing the Name, Claim and Reframe® Conscious Leadership Kit

Everything you need to bring a proven coaching methodology to your team — in your own voice, on your own timeline.

What's Inside:

📘 The Book: Name, Claim & Reframe: Your Path to a Well-Lived Life — the foundation. NBC's TODAY Show called it 2023's Best Motivational Read. Your team members can read it individually or together.

📓 The Workbook: The hands-on companion. Structured exercises that turn insight into action. One for each team member, or use as a reproducible master.

🃏 12 Discussion Cards: Conversation starters designed for team meetings, 1:1s, or offsites. Each card poses a powerful question tied to the NCR framework. No facilitation certification required.

🛠️ Reproducible Tools: Print-ready worksheets for the exercises that matter most. Use them once or make them part of your team's ongoing development rhythm.

📋 Facilitator Guide: Step-by-step instructions for running NCR-based conversations. Includes timing suggestions, discussion prompts, and how to handle the moments when things get real.

WHY THIS WORKS

The Name, Claim and Reframe® methodology was developed by Andrea DeWitt after 32 years in education and coaching hundreds of high-achieving professionals through their "stuck" moments.

It works because it's simple enough to remember, structured enough to follow, and deep enough to create real change:

• NAME what's actually happening — the pattern, the fear, the story on repeat

• CLAIM your role in it — not blame, but ownership. The place where your power lives.

• REFRAME the narrative — choose a new story that serves who you're becoming, not who you've been

This isn't theory. It's the same framework Andrea uses with her private coaching clients — executives, founders, and leaders who pay significantly more for 1:1 access. Now your whole team can learn it together.

COMMON QUESTIONS

WHAT YOU'LL BE ABLE TO DO

After working through this kit with your team, you'll have:

✓ A shared vocabulary for talking about growth, fear, and potential

✓ A repeatable structure for development conversations that actually go somewhere

✓ Team members who can identify their own stuck points — and know what to do about them

✓ Tools that work in 1:1s or group settings — flexible to how you actually lead

✓ The confidence to have courageous conversations you've been avoiding

✓ A leadership reputation as someone who develops people, not just manages them

YOUR INVESTMENT

$497 — includes everything, shipping included.

That's less than a single hour of executive coaching, and it equips you to develop your entire team.

Andrea DeWitt is a Professional Certified Coach (PCC), keynote speaker, and author of Name, Claim & Reframe. After 32 years in education — as a teacher, reading specialist, and professor — she now coaches high-achieving leaders through the invisible barriers that keep them playing small.

Her work has been featured on NBC's TODAY Show, and her clients include leaders at companies like Notion, major PR firms, and fast-growing startups.

She created this kit because she kept hearing the same thing from her clients: "I wish my whole team could learn this." Now they can!

Your team is waiting for someone to see their potential and give them the tools to reach it.

That someone is you.

[GET THE KIT — $497]